Iles Formula
$54.00
A supercharged, silicone-free styling serum that defines curls and erases frizz with a soft cashmere finish while shielding hair from heat, UV, humidity, and color fade. Consult and pick yours up at our Destin atelier.
In stock at our Destin atelier — try it in-salon or have it shipped
6 in stock
Curls keep a record of everything — the color, the heat, the salt air rolling in off the Gulf. Iles Formula Curl Revive is the serum that clears the ledger. Created by celebrity session stylist Wendy Iles, this supercharged styling spray coaxes waves and coils back into their natural pattern: defined, frizz-free, and finished in what Wendy calls a cashmere texture — soft and substantial, never crunchy.
The formula is a study in quiet substitutions. Coconut alkanes stand in for silicone, carrying all the slip and condition with none of the coating. Macadamia seed oil feeds in moisture and luster, Pentaclethra macroloba seed oil settles even the most unmanageable textures, and silk extract shapes the movement while it polishes the shine. The ingredients are raw, virgin, and sustainably sourced, the scent is a bespoke allergen-free White Tea Flower, and the whole formula sits at a hair-friendly pH of 4.0 to 5.0 — with protection against heat tools, UV, humidity, and color fade built into every application.
After cleansing and conditioning, comb through, rinse in a downward direction, and gently squeeze out excess water — friction is the enemy of a good curl. Mist Curl Revive generously through damp hair and work it in with your fingers, then diffuse or let curls air-dry untouched. On straight hair, smooth it through the mid-lengths and ends, then blow-dry as you normally would.
Extensions are our language at Studio Beige, and this is one of the few stylers we trust on them — its weightier, cashmere finish keeps wefts smooth and defined, which is why some of the world’s best extension salons send clients home with it. Ask your stylist to work it through your own curls at your next visit to the Studio Beige atelier in Destin, then carry the 6.8 fl oz bottle home from our shelf.
| Brand | Iles Formula |
|---|---|
| Format | Spray-on styling serum |
| Size | 200ml / 6.8 fl oz |
| Hair Type | Curly, wavy, and textured hair; thick, coarse, and straight hair; extensions; keratin-treated hair |
| Best For | Curl definition and frizz control with heat, UV, humidity, and color-fade protection |
| Free From | Silicones and parabens |
| Application | Mist generously through damp curls and diffuse or air-dry; on straight hair, apply to mid-lengths and ends and blow-dry |