Iles Signature Styling + Wet Brush

Some tools earn their place once. This one earns it twice. Celebrity session stylist Wendy Iles designed the Signature Styling + Wet Brush to live in the shower — then found it kept following her onto set.

Its first job happens on wet hair. The brush was built to carry Iles Formula Signature Conditioner evenly through every strand, so the treatment reaches your ends instead of sitting where it lands. As it glides, the needles press gently into acupressure points across the scalp, encouraging the circulation that supports healthy hair growth. A conditioning step and a scalp ritual, folded into the same thirty seconds.

Its second job is dry work. The needles are anti-static, so the same brush that detangles in the shower will smooth a blowout, tame flyaways, and add the finishing touches to a style without the crackle and lift ordinary brushes leave behind — the exact reason Iles keeps one in her session kit. Ergonomic in the hand, gentle on fragile wet hair, and dressed here in clean white.

Why our stylists reach for it

• Dual purpose by design: a wet detangler in the shower, a styling brush at the mirror
• Distributes conditioner evenly from roots to ends so every strand gets treated
• Gentle acupressure-point stimulation encourages scalp circulation and healthy growth
• Anti-static needles smooth flyaways instead of creating them
• Gentle enough for wet hair, when strands need the most care
• Ergonomic shape that makes daily brushing feel effortless

How to Use

In the shower, work Iles Formula Signature Conditioner through damp hair, then glide the brush from scalp to ends to distribute the formula and gently stimulate the scalp. On dry hair, reach for it as your everyday styling brush — to smooth, shape, and finish a look static-free.

This is the brush we use at the shampoo bowl and again for the last pass before you leave the chair — and the one we send home with extension clients, since gentle, static-free brushing keeps that work looking its best. Come feel it in hand at the Studio Beige atelier in Destin, and take the white one off the shelf on your way out.