O&M Clean.tone cool blonde

Every blonde knows the feeling: you leave the chair with the coolest, cleanest tone of your life, and three weeks later a little warmth has crept back in. O&M CLEAN.tone in Cool Blonde is the pigmented conditioning treatment that buys you back those weeks. Violet-based toning pigments settle unwanted yellow and brassy notes while the cream itself conditions, so your colour reads fresh, soft, and expensive between visits instead of dull and needy.

It is the little jar our colourists reach for behind the chair, and the one we send home with clients who want their blonde to look salon-new on a Tuesday morning. Formulated in Australia with Lilly Pilly, Davidson Plum, and Lemon Aspen extracts plus plant-derived glycerin, it tones and nourishes in the same three minutes, so hair rinses out cool, glossy, and smooth rather than squeaky or dry. It is vegan, cruelty-free, and made without sulphates, parabens, silicones, phthalates, or gluten.

Who it’s for

Ideal for cool and ashy blondes at levels 7 to 9, from full lightened blondes to lived-in balayage. It is also a quiet hero for natural white and grey hair that wants to stay bright and yellow-free.

Why our clients keep it in the shower

• Neutralises yellow and brassy warmth for a clean, cool-toned finish
• Conditions as it tones, leaving hair soft, shiny, and easier to style
• Stretches the life of your salon colour so appointments feel less urgent
• Adjustable strength, from a gentle refresh to a deeper cool tone
• Clean formula: vegan, cruelty-free, sulphate- and paraben-free

How to use

Shampoo and squeeze out excess water. Wearing gloves, distribute evenly through towel-dried hair. Start with three minutes and build up gradually toward ten, watching your tone until it is exactly where you want it. Rinse thoroughly until the water runs clear. Use in place of your conditioner once or twice a week, or whenever your blonde needs a reset. Because everyone’s blonde grabs pigment differently, the first time you use it, stay on the shorter end and work up from there.

Between Emerald Coast sun, salt air, and pool days, blonde in Destin works overtime to stay cool. Come see us at the Studio Beige atelier off 30A: let a stylist match your exact tone in person, then take your jar home so your colour keeps looking freshly done long after you leave the chair.