O&M Rootalicious

Fine, flat, or forever-falling hair finally has a friend. O&M Rootalicious is the root-lift our stylists reach for behind the chair when a client wants real height at the crown without the crunch. It sprays on as a whisper-light aerosol foam, builds an invisible support at the base of each strand, and lifts limp hair into soft, full, all-day body. No stickiness, no helmet-hair, no white residue combed through the lengths.

What makes it feel different is the botanical backbone. Australian Lilly Pilly, rich in vitamin C, plumps and thickens the hair fiber, while native Quandong fruit conditions and shields the scalp with weightless nourishment. Panthenol (vitamin B) leaves a healthy, natural sheen, and a built-in UV filter helps guard color from fading in the Gulf sun. It is vegan, PETA-certified cruelty-free, and made clean, without sulphates, parabens, phthalates, propylene glycol, or gluten. The finish is matte and touchable with a strong-but-flexible hold, so your style moves like hair, not hairspray.

This is the one we quietly restock the most, because volume is the request we hear most. Whether you have a fresh set of extensions that you want to blend seamlessly at the root, or you simply want your blowout to hold from brunch through the beach, Rootalicious does the heavy lifting so your hair does not have to.

How to Use

Shake well. On damp, sectioned hair, spray directly at the roots through the top, sides, and crown. Comb through, then blow-dry with a round brush, lifting at the base for maximum height. Layer a little more for fine hair, or use lightly on thicker hair to avoid weighing it down.

Get expert help matching it to your hair at the Studio Beige atelier in Destin. Test it under our stylists’ hands, then take a can home the same day, no shipping wait, no guessing.