Iles Formula
$52.00
Wendy Iles’ award-winning genesis conditioner — silicone- and residue-free, it closes the cuticle tight for instant, weightless repair on every hair type, extensions included. Consult and pick yours up at our Destin atelier.
In stock at our Destin atelier — try it in-salon or have it shipped
Out of stock
Before there was a collection, there was this conditioner. It is the piece that started Iles Formula — the formula celebrity session stylist Wendy Iles mixed for the most photographed heads in fashion, and the one her private clients quietly turned into a brand. This is that original jewel in its 200ml bottle: 6.8 fluid ounces of instant repair.
What sets it apart is what it leaves out. Traditional conditioners coat the hair; this one closes the cuticle down tight and walks away clean. There are no silicones, parabens, or phthalates, and none of the keratin, protein, or bond-builder build-up that slowly stiffens strands over time. What remains is weightless — even straw-like, over-processed hair turns soft and lustrous without a trace of heaviness.
The repair itself is drawn sustainably from the Amazon rainforest: Tucuma palm butter, rich in polyphenols and nourishing fatty acids, and Pracaxi oil, an emollient that smooths the fiber and helps stop breakage, joined by seed oil from the Macroloba tree and vitamins E and B5 for moisture, pliability, and bounce. A bespoke, allergen-free White Tea Flower perfume finishes every rinse.
Apply evenly from about an inch below the roots through to the ends, then pull a wide-tooth comb or wet brush through so the formula reaches every strand evenly — the repair is immediate, and you will feel it before you rinse. For the complete ritual, follow the three steps: Iles Formula Shampoo to cleanse, this Conditioner to repair, and the Finishing Serum to protect.
Extensions are the heart of what we do at Studio Beige, and this is the conditioner we send home to keep them silk-soft between appointments. Find it on the shelf at our Destin atelier, or ask your stylist about it at your next visit — one wash at the bowl here on the Emerald Coast and you will understand why Wendy’s clients never gave it back.
| Brand | Iles Formula |
|---|---|
| Format | Rinse-out conditioner |
| Size | 200ml / 6.8 fl oz |
| Hair Type | All hair types, including fine, curly, color-treated, and extensions |
| Best For | Instant weightless repair after color, keratin treatments, and Brazilian blowouts; home care for extensions |
| Free From | Silicones, parabens, phthalates, bond builders, and peptides |
| Fragrance | Bespoke, allergen-free White Tea Flower |